Oriental Hong Kong Group Limited Privacy Policy

At Oriental Hong Kong Group Limited, we are deeply committed to safeguarding the privacy and security of our valued customers who shop our exquisite collection of women's apparel, including Tops, Swimwear & Beachwear, Skirts, Shorts, Dresses, and Co-ords. This Privacy Policy outlines how we collect, use, store, share, and protect your personal information when you interact with our website, mobile applications, or any other services we offer (collectively referred to as the "Services"). By using our Services, you consent to the practices described in this Privacy Policy.

1. Information We Collect

1.1 Personal Information You Provide

We collect personal information that you voluntarily provide to us when you use our Services. This may include:

• Account Information: When you create an account on our website or app, we collect your name, email address, password, and other optional information such as your shipping address, billing address, and phone number to facilitate seamless order processing and delivery.
• Order Information: During the checkout process, we gather details about your purchases, including the items you buy, their quantities, sizes, colors, and payment information (such as credit card numbers, expiration dates, and security codes). We use trusted third-party payment processors to handle payment transactions securely, and we do not store your full payment card details on our servers.
• Communication Information: If you contact our customer support team via email, live chat, phone, or our website's contact form, we may collect your name, email address, phone number, and the content of your communication to assist you with your inquiries, resolve issues, and improve our Services.
• Marketing Preferences: You may have the option to subscribe to our newsletters, promotional emails, or SMS notifications. When you do so, we collect your email address or phone number to send you personalized marketing communications about our latest collections, exclusive offers, and upcoming events. You can unsubscribe from these communications at any time by following the instructions provided in the emails or SMS messages.

1.2 Information Collected Automatically

In addition to the personal information you provide, we also automatically collect certain information about your use of our Services. This may include:

• Device Information: We collect information about the device you use to access our Services, such as the device type (e.g., smartphone, tablet, desktop computer), operating system, browser type, and unique device identifiers. This helps us optimize our Services for different devices and ensure a consistent user experience.
• Usage Information: We track your interactions with our website and app, including the pages you visit, the links you click, the products you view and add to your cart, and the time you spend on each page. This data allows us to analyze user behavior, improve our website's functionality, and personalize your shopping experience.
• Location Information: With your consent, we may collect your approximate location information based on your device's IP address or GPS data. This helps us provide you with relevant local content, such as store locations or region-specific promotions. You can manage your location preferences in your device settings.
• Cookies and Similar Technologies: We use cookies, web beacons, pixels, and other similar technologies to collect information about your browsing activities on our website and app. These technologies help us remember your preferences, track the effectiveness of our marketing campaigns, and deliver targeted advertisements. You can manage your cookie preferences through your browser settings, but please note that disabling cookies may affect your ability to use certain features of our Services.

2. How We Use Your Information

We use the personal information we collect for the following purposes:

2.1 Providing and Improving Our Services

• To process and fulfill your orders, including verifying your payment information, arranging for shipping, and providing you with order confirmations and tracking updates.
• To create and manage your account, allowing you to view your order history, save your shipping and payment preferences, and access exclusive member benefits.
• To respond to your customer support inquiries, resolve any issues or complaints you may have, and provide you with a high level of customer service.
• To continuously improve our website, app, and Services by analyzing user behavior, gathering feedback, and conducting market research.

2.2 Marketing and Communications

• To send you personalized marketing communications about our products, promotions, events, and news, based on your marketing preferences and purchase history. You can opt-out of receiving these communications at any time.
• To display targeted advertisements on our website, app, and third-party platforms, based on your interests and browsing behavior. We may use third-party advertising partners to help us deliver these ads, and they may also collect information about your online activities for this purpose.

2.3 Legal Compliance and Protection

• To comply with applicable laws, regulations, legal processes, or governmental requests.
• To protect our rights, property, or safety, as well as the rights, property, or safety of our customers, employees, and others.
• To prevent, detect, and investigate fraud, security breaches, and other illegal activities.

3. How We Share Your Information

We may share your personal information with the following categories of third parties:

3.1 Service Providers

We engage trusted third-party service providers to assist us in operating our business and providing our Services. These service providers may include:

• Payment Processors: To securely process your payment transactions.
• Shipping and Logistics Partners: To deliver your orders to your specified address.
• Marketing and Advertising Partners: To help us deliver targeted advertisements, analyze marketing campaign effectiveness, and manage our email and SMS marketing communications.
• Technology and Hosting Providers: To host our website and app, manage our data storage, and provide other technical support services.
• Customer Support Providers: To assist us in responding to your inquiries and resolving any issues you may have.

We require our service providers to use your personal information only for the purposes for which it was shared and to implement appropriate security measures to protect your information.

3.2 Business Partners

We may collaborate with other businesses, such as fashion brands, influencers, or retailers, to offer joint promotions, co-branded products, or other marketing initiatives. In such cases, we may share your personal information with our business partners, but only with your explicit consent or as permitted by law. We will ensure that our business partners comply with this Privacy Policy and applicable privacy laws.

3.3 Legal Requirements and Protection

We may disclose your personal information if required to do so by law, regulation, legal process, or governmental request. We may also disclose your information to protect our rights, property, or safety, as well as the rights, property, or safety of others, including in the event of a merger, acquisition, or sale of all or a portion of our business assets.

3.4 Aggregated and De-Identified Information

We may share aggregated or de-identified information about our users with third parties for various purposes, such as market research, industry analysis, and product development. This information does not identify you personally and cannot be used to contact or locate you.

4. Data Security

We take the security of your personal information seriously and have implemented appropriate technical, administrative, and physical security measures to protect it from unauthorized access, disclosure, alteration, or destruction. These measures include:

• Encryption: We use secure socket layer (SSL) encryption technology to encrypt your personal information during transmission over the internet, such as when you submit your payment details during the checkout process.
• Access Controls: We restrict access to your personal information to only those employees, contractors, and service providers who need to know it to perform their job duties. We also require them to comply with strict confidentiality obligations.
• Regular Security Audits: We conduct regular security audits and assessments of our systems and processes to identify and address any potential vulnerabilities.
• Data Retention Policies: We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When we no longer need your information, we will securely dispose of it in accordance with our data retention and destruction policies.

However, please be aware that no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

5. Your Choices and Rights

You have certain choices and rights regarding your personal information. These may include:

5.1 Access, Correction, and Deletion

You have the right to access, correct, or delete the personal information we hold about you. You can do so by logging into your account on our website or app and updating your profile information. If you are unable to access or update your information through these means, or if you have any questions or concerns about the accuracy of your information, please contact us using the contact details provided at the end of this Privacy Policy.

5.2 Marketing Communications

You can opt-out of receiving marketing communications from us at any time by following the unsubscribe instructions provided in the emails or SMS messages you receive. You can also manage your marketing preferences by logging into your account and updating your communication settings.

5.3 Cookies and Tracking Technologies

You can manage your cookie preferences through your browser settings. Most browsers allow you to block or delete cookies, as well as to receive notifications when cookies are being placed on your device. However, please note that disabling cookies may affect your ability to use certain features of our Services.

5.4 Data Portability

In some cases, you may have the right to receive a copy of your personal information in a structured, commonly used, and machine-readable format, and to transmit that information to another data controller. If you would like to exercise this right, please contact us as described below.

5.5 Object to Processing

You have the right to object to the processing of your personal information in certain circumstances, such as when we process your information for direct marketing purposes or based on our legitimate interests. If you object to such processing, we will cease processing your information for those purposes unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or for the establishment, exercise, or defense of legal claims.

6. Children's Privacy

Our Services are not intended for children under the age of 16. We do not knowingly collect personal information from children under this age. If you are a parent or guardian and believe that your child has provided us with personal information without your consent, please contact us immediately, and we will take steps to remove that information from our systems.

7. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our information practices, legal requirements, or other factors. We will notify you of any material changes by posting the updated Privacy Policy on our website and, if necessary, by sending you an email notification. The effective date of the updated Privacy Policy will be indicated at the top of the policy. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your personal information.

8. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:

Email: [email protected]
Phone: +852 2869 1893
Mailing Address: UNIT A, 3/F., CHEONG SUN TOWER, 116-118 WING LOK STREET, SHEUNG WAN, HONG KONG

We will do our best to address your inquiry or concern promptly and effectively.

At Oriental Hong Kong Group Limited, we are dedicated to maintaining your trust and protecting your privacy. Thank you for choosing us as your preferred destination for women's fashion.